Developing a Corporate Identity: Interview with Jerry Boye, Owner of Boye Creative Group LLC

Described by The New York Times as “a craze to rival the Hula-Hoop, and even less explicable,” the Pet Rock made Inventor Gary Dahl a millionaire. The secret to his success? According to Newsweek, the success of the Pet Rock was due to “one of the most ridiculously successful marketing schemes ever.” In addition to legally protecting […]

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