Amazon’s New Tool to Protect Sellers and their Brands
Amazon and the new brand registry. Amazon has become undoubtedly one of the largest, if not the largest, online retailer of goods and services. From cooking supplies to the latest televisions, you can purchase almost anything on Amazon. Not only can you buy almost anything, you can also become a seller on Amazon. Sellers on […]
Developing a Corporate Identity: Interview with Jerry Boye, Owner of Boye Creative Group LLC

Described by The New York Times as “a craze to rival the Hula-Hoop, and even less explicable,” the Pet Rock made Inventor Gary Dahl a millionaire. The secret to his success? According to Newsweek, the success of the Pet Rock was due to “one of the most ridiculously successful marketing schemes ever.” In addition to legally protecting […]
Interview with Creative Director Reagan Burns

When starting a new business one of the first things that needs to be done is to create a brand. Branding establishes the first impression that your target audience has of your business. Existing businesses sometimes need to re-create their brand. I once asked an attorney “why does the public perceive you as the best […]
Building Brand Recognition thru Trademark

What Inventors Need to Know… Tom Demitry is an entrepreneur, an inventor, a salesman, a marketer, a man of ideas and as he will tell you first and foremost a father and a man of God. He is constantly coming up with new ideas and new ways to reinvent himself. His passion and enthusiasm are […]