Trademark Talk with Erin, Ep. 10: What is a Generic Mark?
Episode 10 of Trademark Talk with Erin is now out on Youtube! We have previously discussed inherently distinctive marks and non inherently distinctive marks such as descriptive marks. In this week’s blog post, we will be discussing generic marks. What is a Generic Mark A generic mark can be thought of as a word. label, […]
TTAB: wine trademark PRÊT À BOIRE not generic

It seems to me that a description of a characteristic of the wine that is commonly used to describe wine that is “ready to drink” should not be protectable by trademark registration. Even though the examiner in this case thought the Mark shouldn’t be registered the TTAB granted the trademark PRÊT À BOIRE to Amuse […]